Exploiting the off-peak opportunity Sao Paulo Metro

Flavia Audra Cutolo

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Exploiting the off-peak opportunity Sao Paulo Metro

机译：利用非高峰机会圣保罗地铁

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Sao Paulo Metro is considered one of the best public services according to a recent opinion poll, and is seen as a symbol of the city. One of the Sao Paulo Metro corporate objectives in 199s - balancing expenditure and revenue - made it necessary to carry out a review of the Company Strategic Planning. As part of this drive Sao Paulo Metro launched the - still ongoing - campaign "Go by Metro", to promote using the metro for tourism and cultural activities to increase fare revenue by fostering demand at weekends and prompt a behavioural shift towards travelling by metro to leisure activities.

机译：根据最近的民意测验，圣保罗地铁被认为是最好的公共服务之一，被视为城市的象征。圣保罗地铁公司在199年代的一项目标-平衡收支-使得有必要对公司战略规划进行审查。作为这项活动的一部分，圣保罗地铁公司发起了-仍在进行中的“乘地铁去”运动，以促进利用地铁进行旅游和文化活动，以通过增加周末的需求来增加票价收入，并促使人们转向乘坐地铁前往休闲活动。

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来源
《Public Transport International》 |2006年第3期|p.38-40|共3页
作者
Flavia Audra Cutolo;
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作者单位

Marketing and Communication Department, Sao Paulo Metro, Brazil;

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正文语种 eng
中图分类综合运输;
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Exploiting the off-peak opportunity Sao Paulo Metro

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