Cost efficiency, customer focus and goal orientation are well known objectives in the sector of public transport. Today nearly all public transport companies and authorities recognize the role of marketing in raising income, cutting costs and optimizing services. However, high performance and business growth can only be achieved if marketers integrate new working methods, develop new tools and create innovative services. Sharing expertise, exchanging knowledge, and comparing experiences significantly contributes to improving know how and thereby enhancing public transport services.
展开▼