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Corporate Venturing and Customer-Driven Innovation in the Mental Health-Care Market: a Review of the Literature and Development of a Conceptual Framework

机译:心理保健市场中的企业冒险和客户驱动型创新:文献综述和概念框架的发展

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摘要

In the highly competitive health-care market, corporations need to develop successful new outcomes that meet the needs of the customers. However, little has been written about how new health services are developed and to what extent should patients be involved in the development process. What is more, no in-depth research has been made about how health-care organisations choose to exploit the entrepreneurial opportunities that emerge from the development of patient-oriented services. The purpose of this article is to provide a conceptual framework with which to examine how new service development contributes to corporate entrepreneurship activities. The paper reviews the literature and develops a framework that can be used to identify, firstly, how and to what extent patients should participate in their therapy in order the firm to develop new services that satisfy their needs profitably. Secondly, to investigate how these new services could be the competitive advantage of the company to further expansion, investing, and establishing new mental health hospitals in other geographic regions. This framework aims to provide a new insight into the identification of entrepreneurial opportunities through customer-oriented new service development in a more integrated and systematic way than has been implemented in the past.
机译:在竞争激烈的医疗保健市场中,企业需要开发成功的新成果以满足客户的需求。但是,关于如何开发新的健康服务以及患者应在多大程度上参与开发过程的文献很少。而且,关于卫生保健组织如何选择利用以患者为中心的服务的发展所产生的创业机会,还没有进行深入的研究。本文的目的是提供一个概念框架,以检查新服务开发如何为公司创业活动做出贡献。本文回顾了文献并建立了一个框架,该框架可用于首先确定患者应如何以及在何种程度上参与其治疗,以便该公司开发可盈利地满足其需求的新服务。其次,调查这些新服务如何成为公司在其他地区进一步扩展,投资和建立新的精神卫生医院的竞争优势。该框架旨在通过以客户为导向的新服务开发,以比过去更全面,更系统的方式,为识别企业家的机会提供新的见解。

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