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Terrence H. Witkowski

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This Journal of Macromarketing special issue on Vietnam was edited by Clifford J. Shultz II of Loyola University Chicago. Cliff has made Vietnam a research priority and, over a twenty-year period, has visited the country over fifty times. The refereed articles include studies of entrepreneurship, retailing, education and household income, product purchasing, weddings and sex roles, quality of life, and environmental sustainability. The commentaries are equally diverse and explore the battles between Vietnamese and American catfish farmers, land reform, threats to the Mekong Delta ecosystem, and political and trade relations. The Journal owes Cliff a profound debt of gratitude for putting together such an excellent assemblage of macromarketing thought. Given that he was editor of this Journal from 2004 through 2009, his devotion to macromarketing, not to mention his editorial stamina, is unmatched in the field.

机译：该《越南宏观营销期刊》由芝加哥洛约拉大学的Clifford J. Shultz II编辑。克里夫（Cliff）已将越南列为研究重点，并且在过去的20年中，已经对该国进行了50次访问。涉及的文章包括企业家精神，零售，教育和家庭收入，产品购买，婚礼和性角色，生活质量和环境可持续性的研究。评论同样多样，探讨了越南和美国cat鱼养殖者之间的斗争，土地改革，对湄公河三角洲生态系统的威胁以及政治和贸易关系。《华尔街日报》欠Cliff非常感谢，感谢他们将如此出色的宏观营销思想集合在一起。考虑到他从2004年到2009年一直是《华尔街日报》的编辑，因此他对宏观营销的热爱，更不用说他的编辑才能，在这一领域是无与伦比的。

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《Journal of macromarketing》 |2012年第1期|p.6|共1页
作者
Terrence H. Witkowski;
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California State University, Long Beach, CA, USA;

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