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Building Understanding of the Domain of Consumer Vulnerability

机译：建立对消费者漏洞域的了解

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摘要

misused concept that is equated erroneously with demographic characteristics, stigmatization, consumer protection, unmet needs, discrimination, or disadvantage. This article seeks to clarify the boundaries for what is and what is not consumer vulnerability. By explicating the key themes of consumer vulnerability from previous studies in the consumer research and marketing literatures, the authors build a definition and model to explain that consumer vulnerability is multidimensional, context specific, and does not have to be enduring. The authors clarify that multiple and simultaneous internal and external factors contribute to consumer experiences of vulnerability. They conclude by proposing some ways the consumer-driven definition of consumer vulnerability can be implemented into research and policy decisions. Most important, their implementation focuses on treating consumers as they wish to be treated, not as well-meaning others think they should be treated, and on directing policy toward facilitating individual empowerment.
机译：误用的概念，与人口特征，污名化，消费者保护，未满足的需求，歧视或劣势错误地等同。本文旨在阐明什么是消费者脆弱性，什么不是消费者脆弱性的界限。通过从消费者研究和市场营销文献中的先前研究中阐明消费者脆弱性的关键主题，作者建立了一个定义和模型来解释消费者脆弱性是多维的，特定于上下文的，并且不一定持久。作者澄清说，多个同时发生的内部和外部因素有助于消费者获得脆弱性体验。他们通过提出一些可以将消费者驱动的消费者脆弱性定义实施到研究和政策决策中的方式来得出结论。最重要的是，它们的实施重点在于按他们希望的方式对待消费者，而不是他人认为应该受到对待的善意，并且着眼于促进个人赋权的政策。

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