• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of macromarketing >Vulnerable Women on Screen and at Home: Soap Opera Consumption
【24h】

Vulnerable Women on Screen and at Home: Soap Opera Consumption

机译：屏幕上和家里的弱势妇女：肥皂剧消费

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Daytime television soap operas primarily appeal to women, providing emotional release, personal gratification, companionship, and an escape from reality. This article reviews the extant literature on soap opera consumption to reveal a vulnerability system in which industry profits flow from a genre that specializes in conveying images of vulnerable women living in luxury to downscale viewers living in constrained circumstances and repeatedly exposed to unrealistic and inappropriate role models. The soap industry has recently acknowledged its audience's vulnerability and has attempted to bring together producers, writers, and network executives to encourage awareness of the industry's role in shaping consumers' attitudes and behavior.
机译：白天的电视肥皂剧主要吸引女性，提供情感释放，个人满足，陪伴和逃避现实。本文回顾了有关肥皂剧消费的现有文献，揭示了一个脆弱的系统，在这个系统中，行业利润从专门用于向生活在受限环境中，并反复暴露于不现实和不适当的榜样的低端观看者中流传着奢侈生活中的脆弱妇女的形象的流派中流失。 。肥皂行业最近承认其受众的脆弱性，并试图召集生产商，作家和网络主管，以鼓励人们认识到该行业在塑造消费者的态度和行为方面的作用。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号