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首页> 外文期刊>Journal of management & governance >The how and why of a firm's approach to CSR and sustainability: a case study of a large European company
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The how and why of a firm's approach to CSR and sustainability: a case study of a large European company

机译：企业如何进行企业社会责任和可持续发展的方式和原因：一家欧洲大型企业的案例研究

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This paper aims to analyse "how" and "why" a company engages in CSR and sustainability. The "how" concerns the features of the firm's CSR and sustainability approach, defined in terms of a firm's strategy (implemented issues, initiatives and activities) and organization (organizational structures and roles and managerial systems adopted). The "why" refers to the key determinants, both internal and external, of CSR and sustainability. Finally, how the firm's CSR and sustainability approach evolves over time and the relation between CSR determinants in various stages of the CSR evolutionary path are also investigated. The research method is based on the longitudinal analysis of a case study concerning a large multinational company operating in the telecommunications industry in Europe. The analysis of the case study shows that sub-cultural differences in the approach to CSR and sustainability may occur across hierarchical levels and functional units. Moreover, embedding CSR and sustainability principles doesn't follow a linear and continuous process, made by sequential stages. Indeed, it can be characterized by an up and down evolutionary path, based on different stages with a changing emphasis given to CSR and sustainability issues. Finally, we find that the firm CSR and sustainability approach is not an autonomous choice, but it is a consequence of the contingent role played by both the external and the internal drivers and by their relative importance during the company's CSR history.
机译：本文旨在分析公司从事企业社会责任和可持续发展的“方式”和“原因”。 “方式”涉及公司的企业社会责任和可持续性方法的特征，这些特征根据公司的战略（已实施的问题，倡议和活动）和组织（采用的组织结构，角色和管理体系）来定义。 “为什么”是指企业社会责任和可持续性的内部和外部的关键决定因素。最后，还研究了企业的CSR和可持续性方法如何随着时间演变，以及在CSR进化路径的各个阶段中CSR决定因素之间的关系。该研究方法基于对涉及一家在欧洲电信行业运营的大型跨国公司的案例研究的纵向分析。对案例研究的分析表明，企业社会责任和可持续性方法的亚文化差异可能会出现在各个层次的层次和职能部门之间。而且，嵌入企业社会责任和可持续性原则并没有遵循一个连续的线性过程，而是一个连续的阶段。的确，它的特征可以是基于不同阶段的向上和向下的进化路径，并且越来越重视企业社会责任和可持续性问题。最后，我们发现企业的CSR和可持续性方法不是自主选择，而是内部和外部驱动因素在公司CSR历史中扮演的偶然角色以及它们相对重要性的结果。

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