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Let's Perform and Paint! The Role of Creative Mediums in Enhancing Management Research Representation

机译:让我们表演和绘画!创新媒介在增强管理研究代表性中的作用

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摘要

The limited reach of management research results in missed opportunities to support the decision-making processes of business professionals and policy makers. To strengthen the impact of management research and overcome barriers posed by text-heavy representation, we advocate for the use of creative mediums (e.g., collage, film, poetry) to showcase the product of an inquiry, either alone or as a supplement to traditional reporting. We provide a rationale for how these mediums trigger interest, foster a multisensory experience, convey complex meaning, and spark contemporary, inclusive dialogues. Each of the four rationales is discussed by showing an example of previous use, and explaining how the respective barrier to research representation is overcome. We finally offer recommendations for how management researchers can employ creative mediums to enhance the fertility of their work.
机译:管理研究的范围有限,导致缺少机会来支持业务专业人员和决策者的决策过程。为了加强管理研究的影响并克服繁重的文本表示形式所带来的障碍,我们提倡使用创造性的媒介(例如,拼贴画,电影,诗歌)来展示查询产品,无论是单独使用还是作为传统产品的补充报告。我们提供了这些媒介如何激发兴趣,培养多感官体验,传达复杂含义以及引发当代,包容性对话的理论基础。通过显示先前使用的示例并解释如何克服研究代表的各自障碍,讨论了四个基本原理。最后,我们为管理研究人员如何运用创造性的媒介来提高工作的生育力提供了建议。

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