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How Does the Media Frame Corporate Scandals? The Case of German Newspapers and the Volkswagen Diesel Scandal

机译：媒体如何构成公司丑闻？德国报纸和大众柴油丑闻案

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摘要

Despite the importance that the media has in regard to influencing people's perceptions of wrongdoing, organizational scholars have paid little attention to how the media reports wrongdoing. This article starts to address this gap by considering how the media frames corporate scandals. We empirically examine how four different German newspapers reported on the Volkswagen diesel scandal. We inductively identify the constitutive elements of a general corporate scandal frame. Then, we analyze how each newspaper framed the scandal through combinations of different elements. We identify from our dataset four frames of corporate scandals that newspapers applied: legalistic, contextual, reputational, and scapegoating. Our article testifies to the importance of cross-fertilization between research on mass communication and political science on one side, and organizational research on the other side and, more generally, it calls for more attention to be given to the media in the study of scandals and organizational wrongdoing.
机译：尽管媒体对于影响人们对不法行为的看法具有重要意义，但组织学者对媒体如何报道不法行为却很少关注。本文通过考虑媒体如何构成公司丑闻来解决这一差距。我们从经验上考察了四家德国报纸如何报道大众柴油丑闻。我们归纳地确定了一般公司丑闻框架的构成要素。然后，我们分析每个报纸如何通过不同元素的组合来构筑丑闻。我们从数据集中确定报纸适用的公司丑闻的四个框架：法律，背景，声誉和替罪羊。本文证明了一方面，大众传播和政治学研究与另一方面的组织研究之间需要相互交流，在更广泛的意义上，它要求在丑闻研究中更多地关注媒体。和组织上的不法行为。

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