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首页> 外文期刊>Journal of management studies >Seizing the Ethical High Ground: Ethical Reputation Building in Corrupt Environments
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Seizing the Ethical High Ground: Ethical Reputation Building in Corrupt Environments

机译：抢占道德制高点：在腐败的环境中建立道德声誉

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摘要

We study how ethical behaviour by firms leads to ethical reputation building. Based on our in-depth studies of two firms in India and Zimbabwe that resisted corruption and survived for extended time periods, we propose that in addition to behaving ethically, firms need to elicit favourable responses from a critical mass of stakeholders from both strong and weak tie networks in order for their ethical reputations to diffuse quickly and widely. We find that the strength of stakeholder responses to ethical behaviour is moderated by firm level and contextual factors: high status affiliations, industry characteristics, the nature of corruption resisted, the presence of a plural press, the potential for collective action, and the presence of an independent judiciary. These antecedents also influence the pattern of stakeholder resource commitments that firms are able to enjoy as a result of having built ethical reputations.
机译：我们研究公司的道德行为如何导致道德声誉的建立。根据我们对印度和津巴布韦两家抵制腐败并能长期生存的公司的深入研究，我们建议，除了遵守道德规范外，公司还需要从一定数量的利益攸关方中，从强者和弱者中寻求积极的回应。连接网络，以使其道德声誉迅速而广泛地传播。我们发现，利益相关者对道德行为的反应强度受到企业水平和背景因素的影响：高地位的隶属关系，行业特征，反腐败的性质，多元化媒体的存在，集体行动的可能性以及一个独立的司法机构。这些先例还影响了企业由于建立道德声誉而能够享受的利益相关者资源承诺的模式。

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