Reputation and e-commerce; eBay auctions and the asymmetrical impact of positive and negative ratings

Stephen S. Standifird

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Reputation and e-commerce; eBay auctions and the asymmetrical impact of positive and negative ratings

机译：声誉和电子商务； eBay拍卖以及正面和负面评分的不对称影响

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This analysis explores the impact and nature of reputation as related to e-commerce by looking at the importance of a seller's reputational rating on the final bid price associated with eBay auctions. Positive reputational ratings emerged as mildly influential in determining final bid price. However, Negative reputational ratings emerged as highly influential and detrimental

机译：该分析通过查看卖家声誉评级对与eBay拍卖相关的最终竞标价格的重要性，探索了与电子商务相关的声誉的影响和性质。正面声誉评级对确定最终竞标价格的影响较小。但是，负面声誉评级却具有很大的影响力和危害性

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来源
《Journal of Management》 |2001年第3期|p.279-295|共17页
作者
Stephen S. Standifird;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类管理学;
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Reputation and e-commerce; eBay auctions and the asymmetrical impact of positive and negative ratings

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