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首页> 外文期刊>Journal of marine science and technology >FACTORS INFLUENCING BACKER FUNDING INTENTION IN CROWDFUNDING: PSYCHOLOGICAL CONTRACT VIOLATION PERSPECTIVE
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FACTORS INFLUENCING BACKER FUNDING INTENTION IN CROWDFUNDING: PSYCHOLOGICAL CONTRACT VIOLATION PERSPECTIVE

机译：影响人群资助中支持者资助意愿的因素：违反心理契约的观点

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摘要

Literature has highlighted the importance of psychological contract violation (PCV) on employee attitudes and behaviors in an organization. However, few studies have empirically introduced this concept in a crowdfunding context. This study aims to propose a comprehensive framework to examine the effects of perceived product innovation, PCV and trust in a crowdfunding platform on backer attitudes and their funding intentions. Results show that perceived reciprocity for backers and PCV are the most important factors leading to backers' funding intentions. Moreover, perceived reciprocity channels the effects of perceived product innovation, PCV, and trust in the crowd-funding platform on backers' funding intention. Both theoretical and practical implications are also discussed.
机译：文献强调了违反心理契约（PCV）对组织中员工的态度和行为的重要性。但是，很少有研究在集资背景下凭经验介绍这一概念。这项研究旨在提出一个全面的框架，以检验感知到的产品创新，PCV和信任的众筹平台对支持者态度及其筹资意图的影响。结果表明，支持者和PCV的互惠感是导致支持者筹集资金意图的最重要因素。此外，感知互惠会引导感知产品创新，PCV和对众筹平台的信任对支持者的资助意图的影响。还讨论了理论和实践意义。

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