Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes

著录项

• 来源
  《Journal of Marketing For Higher Education》 |2009年第1期|1-25|共25页
• 作者

  Gary R. Johnson; Colby Jubenville; Benjamin Goss;

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• 作者单位

  Union University, Jackson, Tennessee, USA;

  Middle Tennessee State University, Murfreesboro, Tennessee, USA;

  Missouri State University, Springfield, Missouri, USA;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  freshmen; entering freshmen; student-athletes; freshmen student-athletes; student-athlete recruitment; prospective student-athletes; private colleges/universities; college choice factors; college selection; college selection factors; student-athlete college selection; college marketing to student-athletes; recruitment strategy; student recruitment; student recruitment marketing;

  机译：新生进入新生学生运动员;新生学生运动员;招收学生运动员;准学生运动员;私立学院/大学;大学选择因素;大学选择;大学选择因素;学生运动员大学选拔;对学生运动员的大学营销;招聘策略;学生招募;学生招聘营销;