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首页> 外文期刊>Journal of marketing research >Bagging and Boosting Classification Trees to Predict Churn
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Bagging and Boosting Classification Trees to Predict Churn

机译:套用和增强分类树以预测流失

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摘要

In this article, the authors explore the bagging and boosting classification techniques. They apply the two techniques to a customer database of an anonymous U.S. wireless telecommunications company, and both significantly improve accuracy in predicting churn. This higher predictive performance could ultimately lead to incremental profits for companies that use these methods. Furthermore, the results recommend the use of a balanced sampling scheme when predicting a rare event from large data sets, but this requires an appropriate bias correction.
机译:在本文中,作者探讨了装袋和提振分类技术。他们将这两种技术应用于美国一家匿名无线电信公司的客户数据库,并且都显着提高了预测客户流失的准确性。较高的预测性能可能最终导致使用这些方法的公司获得增加的利润。此外,结果建议在从大型数据集中预测罕见事件时使用平衡采样方案,但这需要适当的偏差校正。

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