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首页> 外文期刊>Journal of multicultural discourses >'Old habits die hard':* discourses of urban filth in Swachh Bharat Mission and The Ugly Indian
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'Old habits die hard':* discourses of urban filth in Swachh Bharat Mission and The Ugly Indian

机译:'旧习惯很难消亡':* Swachh Bharat Mission和The Ugly Indian中关于城市污秽的论述

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摘要

Popular framings of the contemporary urban Indian waste crisis focus on the crucial need for public behavior change. This article provides an exploratory study of the ideology and work of two social media campaigns - Swachh Bharat (Clean India) Mission and The Ugly Indian, a social media group - which emphasize the need for inculcating 'modern' civic behaviors of not littering, and volunteering to clean up public spaces, and examines the following questions: What types of urban imaginaries are invoked in the discussions of urban filth? Do these discussions betray structural (class-based) biases in the aesthetic ideologies they imagine and invoke? Do these discussions reify the public-private dichotomy that has puzzled scholars concerned with hygiene in urban India? Discourses deployed in these campaigns reproduce colonial and post-colonial narratives of hygiene as a 'cultural problem' premised on an idea of a pre-modern urban subject who needs to be disciplined. By focusing on behavior change, these campaigns privilege an understanding of waste as an aesthetic problem rather than as a much more complicated infrastructural one. As these campaigns focus on highlighting and celebrating the volunteer labor of the privileged, they may also obfuscate the economically necessary labors of the marginalized.
机译:当代印度城市垃圾危机的流行框架集中于改变公共行为的迫切需求。本文提供了对两个社交媒体运动-Swachh Bharat(清洁印度)宣教团和丑陋的印度人(一个社交媒体组织)的思想和工作的探索性研究,其中强调了灌输不乱扔垃圾的“现代”公民行为的必要性,以及自愿清理公共空间,并研究以下问题:在讨论城市污秽时会使用哪种类型的城市想象力?这些讨论是否背离了他们想象和援引的审美意识形态中的结构性(基于阶级的)偏见?这些讨论是否证实了公私二分法,该二分法使印度城市中有关卫生的学者感到困惑?这些运动中使用的话语将殖民地和殖民地后的卫生叙事复制为“文化问题”,其前提是需要对前现代城市学科进行纪律。通过关注行为的改变,这些运动优先考虑将废物理解为一种美学问题,而不是更为复杂的基础设施问题。由于这些运动着重于突出和庆祝特权人群的志愿劳动,因此它们也可能使边缘化人群的经济上必要的劳动变得模糊。

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