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Developing country sub-supplier responses to social sustainability requirements of intermediaries: Exploring the influence of framing on fairness perceptions and reciprocity

机译:发展中国家次级供应商对中介机构社会可持续性要求的回应:探讨框架对公平感知和对等的影响

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摘要

Research on social sustainability in multi-tier supply chains is limited. Specifically, we know very little about a) the micro-processes involved in the way in which sub-suppliers (i.e., first-tier suppliers or sourcing agents) respond to the sustainability requirements imposed by their intermediaries; and b) the micro-level antecedents that condition their responses. To address these gaps, we used a longitudinal multiple case study method to explore multiple intermediary - sub-supplier dyads in South India's knitwear garment industry and drew upon constructs of behavioural economics. We found that the way in which intermediaries frame social sustainability requirements and their associated procedures influence both the way in which sub-suppliers perceive the procedural fairness of those requirements and the way in which they thus reciprocate. When intermediaries frame social sustainability requirements as 'opportunity' and engage in various procedures perceived to be procedurally fair by sub-suppliers, the latter reciprocate positively. Contrastingly, when intermediaries frame social sustainability requirements as 'insulation' and engage in various procedures perceived to be procedurally unfair by sub-suppliers, the latter reciprocate negatively. Under the production-dominant framing, sub-suppliers exhibit positive reciprocity only related to processing production orders. Our analysis inductively generated propositions that emphasize the important role played by framing in shaping the perceptions of fairness held by sub-suppliers towards social sustainability requirements and the reciprocity of the latter's responses to them.
机译:对多层供应链中的社会可持续性的研究是有限的。具体而言,我们对以下方面知之甚少:a)次级供应商(即,第一级供应商或采购代理)对中介机构提出的可持续性要求做出响应的方式所涉及的微过程; b)限制其响应的微观前提。为了解决这些差距,我们使用纵向多案例研究方法来探索南印度针织服装业中的多个中介(次级供应商)双子,并借鉴了行为经济学的构造。我们发现,中介机构构建社会可持续性需求的方式及其相关程序会影响次级供应商对这些需求的程序公平性的理解方式以及这种回报方式。当中介机构将社会可持续性要求定义为“机会”,并参与次级供应商认为程序上公平的各种程序时,后者会积极地回报。相反,当中介机构将社会可持续性要求定义为“绝缘”并参与次级供应商认为在程序上不公平的各种程序时,后者会带来负面影响。在以生产为主导的框架下,子供应商表现出仅与处理生产订单相关的正互惠。我们的分析归纳出一些主张,这些主张强调框架在塑造次级供应商对社会可持续性要求以及后者对他们的回应的对等中所持的公平观念中所起的重要作用。

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