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首页> 外文期刊>Journal of organizational behavior management >The Use of Video Modeling, Prompting, and Feedback to Increase Credit Card Promotion in a Retail Setting
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The Use of Video Modeling, Prompting, and Feedback to Increase Credit Card Promotion in a Retail Setting

机译：使用视频建模，提示和反馈来增加零售环境中的信用卡促销

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We evaluated the use of video modeling, role play, prompting, and feedback to increase credit card promotion by sales associates in a retail setting. We first used the Performance Diagnostic Checklist (Austin, 2000) to identify the variables contributing to the poor performance of two sales associates. Based on the results, we developed an intervention package that included a video model, instructional prompt cards, role play, and feedback. During baseline, target employees asked a mean of 26% of customers to enroll in the credit card program. Following intervention, target employees asked a mean of 84% of customers to enroll in the credit card program. Furthermore, employees rated the intervention as enjoyable, as effective, and as a system that they would continue to use. The results illustrate the effectiveness of video modeling, prompting, and feedback in increasing credit card promotions and delivering critical information about the card to daily customers.
机译：我们评估了视频建模，角色扮演，提示和反馈的使用，以提高零售环境中销售人员的信用卡促销。我们首先使用绩效诊断核对表（Austin，2000）来识别导致两个销售伙伴的绩效不佳的变量。根据结果​​，我们开发了一个干预软件包，其中包括视频模型，指导性提示卡，角色扮演和反馈。在基准期间，目标员工平均要求26％的客户参加信用卡计划。干预之后，目标员工平均要求84％的客户参加信用卡计划。此外，员工将干预措施评为愉快，有效和持续使用的系统。结果说明了视频建模，提示和反馈在增加信用卡促销以及向日常客户提供有关卡的关键信息方面的有效性。

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