Invitation to Consumer Behavior Analysis

GORDON R. FOXALL

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Invitation to Consumer Behavior Analysis

机译：邀请消费者行为分析

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摘要

This article presents an introduction to consumer behavior analysis by describing the Behavioral Perspective Model of consumer choice and showing how research has, first, confirmed this framework and, second, opened up behavior analysis and behavioral economics to the study of consumer behavior in natural settings. It concludes with a discussion of current investigations in consumer research and theory. Hopefully, it will serve as an invitation to other researchers to work within this exciting and relevant context.

机译：本文通过描述消费者选择的行为视角模型，展示了消费者行为分析的介绍，并展示了研究如何首先确认了这一框架，其次，为自然环境中的消费者行为研究开辟了行为分析和行为经济学。最后讨论了消费者研究和理论方面的最新研究。希望它将邀请其他研究人员在这个令人兴奋和相关的背景下开展工作。

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来源
《Journal of organizational behavior management》 |2010年第2期|P.92-109|共18页
作者
GORDON R. FOXALL;
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作者单位

Consumer Behavior Analysis Research Group, Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff CF10 3EU, Wales, UK;

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原文格式 PDF
正文语种 eng
中图分类
关键词
consumer behavior analysis; behavioral perspective model; behavioral economics; marketing;

机译：消费者行为分析;行为视角模型;行为经济学;行销;

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Invitation to Consumer Behavior Analysis

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