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MNE microfoundations and routines for building a legitimate and sustainable position in emerging markets

机译：跨国企业微观基础和建立新兴市场合法和可持续地位的常规

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摘要

A number of studies have analysed how multinational enterprises (MNEs) develop appropriate strategies for managing the institutionally different contexts of various markets. However, we still know rather little about how MNEs manage different institutional pressures when they operate in emerging markets. These markets have a higher level of uncertainty as their values and structures undergo change. This paper investigates the microfoundations and routines that can be part of developing a firm's capability to achieve a legitimate and environmentally sustainable position in emerging markets. We focus upon the microfoundations and routines for managing regulative, normative, and cultural-cognitive pressures. The paper utilizes an extensive qualitative case study approach. It reports a study at corporate and subsidiary levels of 3 Swedish MNEs in the in 4 markets: Brazil, Russia, India and China. The study identifies a set of routines for managing each of the 3 institutional forces and supporting microfoundations at individual, interactive, and structural levels. We are thus able to offer new insights on how the institutional context interacts with MNE strategies and identify more generic routines and microfoundations behind the capability for developing a sustainable market position.
机译：大量研究分析了跨国企业（MNE）如何制定适当的策略来管理各种市场的制度上不同的情况。但是，对于跨国公司在新兴市场运作时如何应对不同的机构压力，我们仍然知之甚少。这些市场的价值和结构不断变化，不确定性更高。本文研究了微观基础和常规，这些基础和常规可以成为发展公司在新兴市场中取得合法和环境可持续地位的能力的一部分。我们关注于管理法规，规范和文化认知压力的微观基础和常规。本文采用了广泛的定性案例研究方法。它报告了在四个市场（巴西，俄罗斯，印度和中国）中的三个瑞典跨国公司在公司和子公司层面的研究。该研究确定了一套用于管理这三种机构力量并在个体，互动和结构层次上支持微观基础的例程。因此，我们能够提供有关机构环境如何与跨国公司战略互动的新见解，并在开发可持续市场地位的能力背后找到更多通用的惯例和微观基础。

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