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首页> 外文期刊>Journal of Organizational Computing and Electronic Commerce >PERSONALIZATION HAS A PRICE, CONTROLLABILITY IS THE CURRENCY: PREDICTORS FOR THE INTENTION TO USE PERSONALIZED EGOVERNMENT WEBSITES
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PERSONALIZATION HAS A PRICE, CONTROLLABILITY IS THE CURRENCY: PREDICTORS FOR THE INTENTION TO USE PERSONALIZED EGOVERNMENT WEBSITES

机译:个性化具有价格,可控制性是紧迫性:打算使用个性化政府网站的预测者

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摘要

Content personalization on government websites provides individuals with a personal selection of information. In this study, we determine the role of trust in a government organization, trust in the technology, and perceived controllability on the intention to use content personalization for eGovernment websites. A total of 1141 participants were presented with scenarios describing a nonpersonalized webpage and one of four approaches to online content personalization, followed by an online survey. Results were analyzed by means of structural equation modeling. Perceived controllability is the most important antecedent of the intention to use online content personalization for eGovernment; trust in the technology also has a considerable influence. Trust in the government organization plays a minor role. The adaptable approach to online content personalization has the highest likelihood of citizen acceptance. When designing personalized eGovernment information services, designers should instill a feeling of controllability over the coming about of tailored content and trust in the technology.
机译:政府网站上的内容个性化为个人提供了个性化的信息选择。在本研究中,我们确定了信任在政府组织中的作用,对技术的信任以及对使用电子政务网站内容个性化的意图的可控性。总共向1141名参与者展示了描述非个性化网页和在线内容个性化四种方法之一的方案,然后进行了在线调查。通过结构方程模型分析结果。可感知的可控制性是使用在线内容个性化进行电子政务的最重要前提。对技术的信任也有相当大的影响。对政府组织的信任起着较小的作用。在线内容个性化的自适应方法最有可能被公民接受。在设计个性化电子政务信息服务时,设计人员应在定制内容和对技术的信任方面灌输可控性。

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