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首页> 外文期刊>Journal of Organizational and End User Computing >Social Media Engagement Theory: Exploring the Influence of User Engagement on Social Media Usage
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Social Media Engagement Theory: Exploring the Influence of User Engagement on Social Media Usage

机译：社交媒体参与理论：探讨用户参与对社交媒体使用的影响

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摘要

Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This research builds a model that hypothesizes that the user experiences from social interactions among users, operationalized as personalization, transparency, access to social resources, critical mass of social acquaintances, and risk, as well as with the technical features of the social media platform, operationalized as the completeness, flexibility, integration, and evolvability, influence user engagement and subsequent usage behavior. Using survey responses from 408 social media users, findings suggest that both social and technical factors impact user engagement and ultimately usage with additional direct impacts on usage by perceptions of the critical mass of social acquaintances and risk.
机译：依靠社交媒体和用户生成的内容的业务模型已经从更传统的业务模型（该组织的价值从产品和/或服务的单向交付中获得）转变为基于用户的无形价值提供订婚。这项研究建立了一个模型，该模型假设用户从用户之间的社交互动中获得了体验，这些体验可实现个性化，透明化，获取社交资源，社交熟识的关键人群和风险，以及社交媒体平台的技术功能，由于完整性，灵活性，集成性和可发展性而影响用户参与度和随后的使用行为，因此可操作。使用来自408个社交媒体用户的调查回复，研究结果表明，社交和技术因素均会影响用户的参与度并最终影响用户的使用，并通过对社交熟识和风险的临界量的感知而对使用产生额外的直接影响。

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