The purpose of this section is to help readers keep abreast of current personal selling and sales management literature. We review more than 60 different academic and trade publications containing contemporary sales-related articles.rnAbstracts are classified according to their appropriate topic areas. The surname (in brackets) at the conclusion of each abstract identifies the staff member who prepared the summary. The topic areas used to categorize abstracts are as follows:rnBuyer/Customer Behavior-Perceptions-Negotiation-Decision Making.
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