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首页> 外文期刊>Journal of personal selling & sales management >TRACKING AND UPDATING ACADEMIC RESEARCH IN SELLING AND SALES MANAGEMENT: A DECADE LATER
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TRACKING AND UPDATING ACADEMIC RESEARCH IN SELLING AND SALES MANAGEMENT: A DECADE LATER

机译：追踪和更新销售和销售管理方面的学术研究：近十年来

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摘要

This study examines the state of academic research in selling and sales management (S&SM) from the years 2003-7, ten years after the data collected by Moncrief, Marshall, and Watkins (2000). Sales articles are reviewed that appeared in 19 marketing journals and evidence is provided on the state of the S&SM discipline by comparing the number of authors, authorships, and publications versus a comparable five-year period a decade ago. Of interest are the universities that produce and employ faculty in S&SM and to identify those schools and geographic regions that are publishing the majority of articles. Publication distribution trends across journals are also examined. A dramatic increase in non-U.S. authors and authorships is noted versus the prior study. Overall, the findings indicate that, perhaps contrary to some popular misconceptions, the state of S&SM research is healthy, vibrant, and evolving.
机译：本研究考察了Moncrief，Marshall和Watkins（2000年）收集的数据十年之后的2003-7年间在销售和销售管理（S＆SM）方面的学术研究状况。通过比较作者，作者和出版物的数量（与十年前的五年比较），对出现在19种营销期刊上的销售文章进行了审查，并提供了有关S＆SM学科状态的证据。有趣的是在S＆SM中产生和雇用教师的大学，并确定那些发表大多数文章的学校和地理区域。还检查了各期刊的出版物分布趋势。与先前的研究相比，美国以外的作者和作者人数显着增加。总体而言，研究结果表明，与某些普遍的误解相反，S＆SM研究的状态是健康，充满活力且不断发展的。

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