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首页> 外文期刊>Journal of Product & Brand Management >Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
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Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

机译：社交电视：营销人员如何通过将电视连接到Web，社交媒体和移动设备来吸引和吸引受众

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摘要

The internet and social media have made an indelible impression on today's communications. No longer do we get our news and other information via the traditional one-way media of newspaper and television. The Internet has opened up new avenues and opportunities for receiving as well as commenting on events of the day. Co-authors Mike Proulx, Senior VP/ Director of Social Media, and Stacey Shepatin, Senior VP, both at Hill Holliday, draw on their own professional experience in the digital communication arena to present an informative and entertaining look at how television as a communication medium has acknowledged and embraced social media platforms as part of the "customer service" experience.
机译：互联网和社交媒体对当今的交流产生了不可磨灭的印象。我们不再通过报纸和电视的传统单向媒体获取新闻和其他信息。互联网开辟了新的途径和机会来接收和评论当天的事件。两位合著者分别是Hill Holliday的社交媒体高级副总裁/社交媒体主管Mike Proulx和高级副总裁Stacey Shepatin，他们利用自己在数字通信领域的专业经验，对电视作为一种通信方式的介绍和娱乐性介绍媒体已经承认并接受社交媒体平台作为“客户服务”体验的一部分。

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