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The Importance of an Innovative Product Design on Customer Behavior: Development and Validation of a Scale

机译：创新产品设计对客户行为的重要性：量表的开发和验证

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摘要

The importance of innovative product design (IPD) has increased in recent years because customers' decision-making factors have changed from product price to product design. However, a definition and measurement of IPD have not been developed adequately. Building on the customer perspective, this study defines IPD and develops its standard measurement with three product design attributes: aesthetics, features, and ergonomics. Results of the empirical test indicate strong evidence for the reliability and validity of the measurement. Overall, this study shows that our measurement captures unique customer perceptions on product innovativeness from the product design. Additionally, theoretical and practical implications are discussed.
机译：近年来，由于客户的决策因素已经从产品价格变为产品设计，因此创新产品设计（IPD）的重要性日益提高。但是，IPD的定义和度量还没有得到充分的发展。基于客户的观点，本研究定义了IPD，并通过三个产品设计属性（美学，功能和人体工程学）来开发其标准度量。经验检验的结果为测量的可靠性和有效性提供了有力的证据。总体而言，这项研究表明，我们的评估从产品设计中捕获了客户对产品创新性的独特看法。此外，讨论了理论和实践意义。

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  • 来源
    《Journal of product innovation management》 |2015年第2期|224-232|共9页
  • 作者

    Moon Hakil; Park Jeongdoo; Kim Sangkyun;

  • 作者单位

    Washington State Univ, Dept Mkt & Int Business, Pullman, WA 99164 USA;

    Washington State Univ, Sch Hospitality Business Management, Pullman, WA 99164 USA;

    Sungkyunkwan Univ, Seoul, South Korea;

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