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首页> 外文期刊>Journal of product innovation management >Featuring Capability: How Carmakers Organize to Deploy Innovative Features across Products
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Featuring Capability: How Carmakers Organize to Deploy Innovative Features across Products

机译：具有功能：汽车制造商如何组织跨产品部署创新功能

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摘要

Innovative features such as hands-free car entry and ignition systems, stop-start devices, telematics systems, and panoramic windshields are increasingly important to carmakers' innovation strategies. However, while product-centric innovation has been extensively studied, there is less insight into the way companies implement their feature-innovation strategies. The capability to explore, integrate, and deploy such attractive features is a critical dynamic capability; it allows carmakers to refresh their products, develop their competences, and maintain the efficiency of their traditional new product development. This research investigates the structures and processes of feature innovation in the automotive industry. It is based on a global investigation encompassing 9 generalist carmakers and 26 cases of feature innovation. The results show a clear trend, over the past decade, toward a structure of autonomous "advanced engineering" units and processes that are responsible for exploring innovative features and transferring them to multiple products. This paper details the key attributes of these units, and the role they play along the multiproduct learning cycle. Supplementing this structural analysis, the paper also identifies the coordination patterns between exploration and new product development activities. These results provide industry-lev el insights into the way firms organize their feature-innovation capability, and bring empirical elements to the ambidexterity literature.
机译：免提汽车进入和点火系统，停车启动装置，远程信息处理系统和全景挡风玻璃等创新功能对于汽车制造商的创新战略越来越重要。但是，尽管已经对以产品为中心的创新进行了广泛研究，但是对于公司实施其功能创新策略的方式的见解却很少。探索，集成和部署这些引人入胜的功能的功能是一项至关重要的动态功能。它使汽车制造商可以更新其产品，开发其竞争力并保持传统新产品开发的效率。这项研究调查了汽车行业中功能创新的结构和过程。该报告基于一项针对9个通才汽车制造商和26个功能创新案例的全球调查。结果表明，在过去的十年中，形成了一种自主的“先进工程”单元和过程结构的明显趋势，这些单元和过程负责探索创新功能并将其转移到多个产品中。本文详细介绍了这些部门的关键属性，以及它们在多产品学习周期中所扮演的角色。作为这种结构分析的补充，本文还确定了勘探与新产品开发活动之间的协调模式。这些结果为行业提供了有关公司组织其功能创新能力的方式的见解，并将经验性元素引入到歧义性文献中。

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  • 来源
    《Journal of product innovation management》 |2014年第1期|114-127|共14页
  • 作者

    Remi Maniak; Christophe Midler; Romain Beaume; Felix von Pechmann;

  • 作者单位

    Department of Management Economy & Humanities, Telecom ParisTech, 46 rue Barrault, 75013 Paris, France;

    Department of Management Economy & Humanities, Telecom ParisTech, 46 rue Barrault, 75013 Paris, France;

    Department of Management Economy & Humanities, Telecom ParisTech, 46 rue Barrault, 75013 Paris, France;

    Department of Management Economy & Humanities, Telecom ParisTech, 46 rue Barrault, 75013 Paris, France;

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  • 正文语种 eng
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