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New Service Development: An Analysis of 27 Years of Research*

机译:新服务开发:对27年研究的分析*

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摘要

This study examines the state of the art in new service development (NSD) research published in the period between 1982, when the first NSD article appeared in an academic journal, and 2008. First, a multisource search was conducted, which resulted in the identification of 145 NSD-related articles. Then, a content analysis was performed of these articles using multiple classifier variables with regard to general publication characteristics, focus of the research, and the research methodology that was employed. By examining the results, a number of developments in and patterns of scholarly research in NSD are revealed. More specifically, it appears that the greatest attention in the early writings was on a narrow set of NSD topics like critical success factors and the NSD process, which were predominantly investigated through large-scale surveys with single respondents in the U.S., Canadian, and U.K. financial services industry. The analytical techniques that were used at that time were rather simple. In contrast, in recent NSD works there is an expansion of research topics (such as customer involvement and the organization of NSD) that are increasingly investigated in high-tech service industries in Europe through qualitative research designs. Also, multiple respondent studies have started to appear in NSD investigations, while analytical techniques have also become more advanced. This pattern clearly uncovers signs of increasing maturation for the NSD discipline. In addition, some underresearched areas are identified, leading to suggestions for future research into this growing and important field.
机译:这项研究考察了1982年(第一篇NSD文章出现在学术期刊上)到2008年之间发布的新服务开发(NSD)研究的最新情况。首先,进行了多源搜索,最终确定了145个与NSD相关的文章。然后,使用多个分类变量对这些文章进行了内容分析,这些变量涉及一般的出版特征,研究重点以及所采用的研究方法。通过检查结果,揭示了NSD学术研究的许多发展和模式。更具体地说,似乎早期著作中最受关注的是狭窄的NSD主题,例如关键的成功因素和NSD流程,这些主题主要是通过与美国,加拿大和英国的单个受访者进行的大规模调查进行调查的金融服务业。当时使用的分析技术非常简单。相比之下,在NSD的最新作品中,研究主题(例如客户参与和NSD的组织)不断扩展,这些研究主题通过定性研究设计在欧洲的高科技服务行业中得到了越来越多的研究。同样,在NSD调查中已经出现了多种受访者研究,同时分析技术也变得更加先进。这种模式清楚地揭示了NSD学科日趋成熟的迹象。此外,确定了一些未充分研究的领域,从而为对该领域的发展和重要领域的未来研究提出了建议。

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  • 来源
    《Journal of product innovation management》 |2012年第5期|p.705-714|共10页
  • 作者单位

    Athens University of Economics and Business, Department of Marketing and Communication, 76, Patission street, 10434, Athens, Greece;

    Athens University of Economics and Business, Department of Marketing and Communication, 76, Patission street, 10434, Athens, Greece;

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