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摘要

There are nine papers on widely diverse issues in product development and management in this issue, representative of some of the most important and wide-ranging academic research topics of interest in our emerging field. Let me call your attention to the first three papers in the issue. The first paper, by Charles Snow, ?ystein Fjeldstad, Christopher Lettl, and Raymond Miles, examines collaborative communities of firms as a newly evolving organizational form for effective product development. Christoph Fuchs and Martin Schreier write about customer empowerment, focusing on how perceived customer orientation and behavioral intentions can be improved. Serge Rijsdijk, Fred Langerak, and Erik Jan Hultink's paper studies the antecedents and consequences of product meaningfulness and product superiority, showing that these are distinct and that both components are required for product success.
机译:本期有9篇关于产品开发和管理中广泛不同问题的论文,代表了我们新兴领域中一些最重要,最广泛的学术研究主题。让我提醒您注意本期的前三篇论文。由Charles Snow,?ystein Fjeldstad,Christopher Lettl和Raymond Miles撰写的第一篇论文将公司的协作社区作为一种有效发展产品开发的新兴组织形式进行了研究。 Christoph Fuchs和Martin Schreier撰写了有关增强客户能力的文章,重点关注如何改善感知到的客户取向和行为意图。 Serge Rijsdijk,Fred Langerak和Erik Jan Hultink的论文研究了产品有意义性和产品优越性的前因和后果,表明它们是截然不同的,并且两个要素都是产品成功所必需的。

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