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首页> 外文期刊>Journal of product innovation management >Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency
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Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency

机译：激进和增量产品创新中研发，营销和制造的跨职能集成及其对项目有效性和效率的影响

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摘要

Previous research commonly emphasizes the positive effects of cross-functional integration on performance measures. However, cross-functional integration is a highly complex phenomenon which does not allow general conclusions in terms of performance impacts. Therefore, the present study assesses the impact of integrating the R&D, marketing, and manufacturing functions on the effectiveness and efficiency of new product development (NPD) projects. A multi-functional design is applied that considers three functions, including manufacturing, which has been often neglected in prior research on cross-functional integration. Further, the study distinguishes between two phases of the NPD process, namely the development and commercialization phases. In building the sample care was particularly taken to include a sufficient number of highly innovative NPD projects to cover the full range in terms of project innovativeness. This allows assessing the moderating role of project innovativeness on the effects of cross-functional integration on NPD performance.
机译：先前的研究通常强调跨功能集成对绩效指标的积极影响。但是，跨功能集成是一个高度复杂的现象，无法就性能影响得出一般结论。因此，本研究评估了整合研发，营销和制造功能对新产品开发（NPD）项目的有效性和效率的影响。应用的多功能设计考虑了包括制造在内的三个功能，这在跨功能集成的先前研究中经常被忽略。此外，该研究区分了NPD流程的两个阶段，即开发和商业化阶段。在构建样本时，特别注意要包括足够数量的高度创新的NPD项目，以涵盖项目创新的全部范围。这允许评估项目创新对跨功能集成对NPD绩效的影响的调节作用。

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    《Journal of product innovation management》 |2011年第2期|p.251-269|共19页
  • 作者

    Malte Brettel; Florian Heinemann; Andreas Engelen; Steven Neubauer;

  • 作者单位

    Malte Brettel, Aachen University(RWTH), Templergraben 64, 52056 Aachen, Germany.;

    Malte Brettel, Aachen University(RWTH), Templergraben 64, 52056 Aachen, Germany.;

    Malte Brettel, Aachen University(RWTH), Templergraben 64, 52056 Aachen, Germany.;

    Malte Brettel, Aachen University(RWTH), Templergraben 64, 52056 Aachen, Germany.;

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