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Service versus Manufacturing Innovation

机译：服务与制造创新

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摘要

This article describes how service and manufacturing firms are different when it comes to innovation, based on a survey of firms in both sectors. Overall, four of the five hypotheses developed for comparative study of new offerings were supported by the analyses of 38 new products and 29 new services. First and foremost, there appear to be real differences between how manufacturing and services approach the innovation process, primarily because of the way organizations formalize development of new offerings in these two sectors. Manufacturing is more likely to report the need for new strategies and structures when products are new to the industry or new to the firm. However, services are more likely to convert novelty into success. Services are significantly more likely to have a short beta testing process and to exploit general manager (internally sourced) ideas for new offerings as an alternative to formal innovation structures. However, manufacturing and services exhibit a similar tendency to exploit customer (externally sourced) ideas for new offerings.
机译：本文基于对两个行业公司的调查，描述了服务公司和制造业公司在创新方面的不同之处。总体而言，为比较新产品而开发的五个假设中的四个假设得到了对38种新产品和29种新服务的分析的支持。首先，最重要的是，制造和服务在创新过程中的方式似乎存在真正的差异，这主要是由于组织在这两个领域中正规化开发新产品的方式。当产品是行业新产品或公司新产品时，制造业更有可能报告对新战略和新结构的需求。但是，服务更有可能将新颖性转化为成功。服务很可能具有较短的Beta测试过程，并且可以利用总经理（内部来源）的想法提供新产品，以替代正式创新结构。但是，制造业和服务业表现出类似的趋势，即利用客户（外部来源）的想法开发新产品。

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  • 来源
    《Journal of product innovation management》 |2011年第2期|p.285-299|共15页
  • 作者

    John E. Ettlie; Stephen R. Rosenthal;

  • 作者单位

    John E. Ettlie, E. Philip Saunders College of Business, Rochester Intitute of Technology, 107 Lomb Memorial Drive, Rochester, NY 14623.;

    John E. Ettlie, E. Philip Saunders College of Business, Rochester Intitute of Technology, 107 Lomb Memorial Drive, Rochester, NY 14623.;

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