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Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit

机译:最高创新:全球首席执行官如何推动创新以实现增长和利润

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摘要

Innovating at the Top presents interviews with chief executive officers (CEOs) at nine international corporations: 3M, Bosch, Genentech, Infosys, Nokia, Research in Motion, SAP, Toyota, and Unilever. The authors' intention was to gain the CEOs' candid views on how to encourage and support innovation.rnAn open-minded reader of the interviews' transcripts will find this objective fulfilled. However, you should go directly to the transcripts and skip p. 1, where the authors condense lessons learned from the interviews into 10 one-sentence-long "Key Innovation Drivers." The authors use trivial business language and jargon for the drivers in contrast to the authoritative language used by the CEOs.
机译:《创新顶端》将对9家国际公司的首席执行官(CEO)进行采访,这些公司包括3M,博世,Genentech,Infosys,诺基亚,Research in Motion,SAP,丰田和联合利华。作者的目的是要获得首席执行官在如何鼓励和支持创新方面的坦率见解。一位思想开阔的访谈录读者将发现这一目标得以实现。但是,您应该直接进入成绩单并跳过p。 1,作者将从访谈中吸取的教训浓缩为10个一句长的“关键创新驱动力”。与首席执行官使用的权威性语言相比,作者将琐碎的业务语言和行话用于驱动程序。

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