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首页> 外文期刊>Journal of product innovation management >Innovation Leaders: How Senior Executives Stimulate, Steer, And Sustain Innovation
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Innovation Leaders: How Senior Executives Stimulate, Steer, And Sustain Innovation

机译:创新领袖:高级管理人员如何激励,引导和维持创新

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摘要

First, full disclosure: I have admired the work of Jean-Philippe Deschamps since I first met him at a Product Development & Management Association (PDMA) Frontier Dialogue in the early 1990s. He has been a frequent contributor to my organization, Innovation and Product Development (IAPD, a corporate member program of the PDMA) and credits "the interest and encouragement" of the IAPD members, when he presented the ideas contained in Innovation Leaders with having him "decide to go ahead and write this book" (p. xxii). I'm glad he did, and I hope, in this review, to give you a sense of why this book is valuable for innovators and product developers.
机译:首先,要全面披露:自从1990年代初我在产品开发与管理协会(PDMA)前沿对话中与让·菲利普·德尚(Jean-Philippe Deschamps)会面以来,我一直很欣赏他的工作。他一直是我组织创新与产品开发(IAPD,PDMA的企业会员计划)的经常撰稿人,在他介绍创新领导者中的想法时,他对IAPD成员的“兴趣和鼓励”表示赞赏。 “决定继续写这本书”(第xxii页)。我很高兴他做到了,并且希望在这篇评论中,让您了解为什么这本书对创新者和产品开发者有价值。

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