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Strategic Role of Relationship Building: Perceived Links Between Employee-Organization Relationships and Globalization Strategies

机译：关系建立的战略作用：员工－组织关系与全球化战略之间的感知联系

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摘要

Based on literature in relationship management and strategic management, this article explores the perceived connection between relationship building and the global strategies of multinational corporations, and in turn, the value of relationships as organizational resources that can contribute to the implementation of strategies. Interview data showed that different global strategies were perceived to be related to different types of relationships, as well as quality of relationships with employees in the local subsidiaries in China. This study extended the research in relationship management, as well as the strategic role of public relations in the global setting.
机译：本文基于关系管理和战略管理方面的文献，探讨了关系建立与跨国公司全球战略之间的感知联系，进而探讨了关系作为可用于实施战略的组织资源的价值。访谈数据显示，人们认为不同的全球战略与不同类型的关系以及与中国本地子公司员工的关系质量有关。这项研究扩展了关系管理的研究，以及公共关系在全球环境中的战略作用。

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  • 来源
    《Journal of Public Relations Research》 |2009年第1期|100-120|共21页
  • 作者

    Lan Ni;

  • 作者单位

    Jack J. Valenti School of Communication, University of Houston,;

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  • 正文语种 eng
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