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首页> 外文期刊>Journal of retailing and consumer services >Nicknames as identity badges: How self-reflective nicknames can facilitate users' online social interactions
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Nicknames as identity badges: How self-reflective nicknames can facilitate users' online social interactions

机译：绰号作为身份徽章：自我反光绰号如何促进用户的在线社交互动

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摘要

An Internet nickname is essential in facilitating online interpersonal interactions. It is a pivotal element of interaction that provides other users with an initial impression and affects the decisions and behaviors of users during their online interactions. Although the existing literature has found that nicknames are relevant to users? psychology and behavior, direct research on the motivation for and the effect of choosing a particular Internet nickname has been very limited. Borrowing from relevant theories on avatars, this paper summarizes the mo-tivations behind Internet nickname choices in terms of three aspects: virtual exploration, social navigation and contextual adaptation. Moreover, from the perspective of collective self-esteem (CSE) and group identification, this research explores the influence mechanism between the motivations underlying Internet nickname choices and users? online social interactions. A total of 394 samples were obtained from online communities in China to test our research model. We found that virtual exploration, social navigation and contextual adaptation are three motivations for creating Internet nicknames, and they have direct effects on the online social interactions of users. CSE has a full mediating effect between virtual exploration and online social interaction and acts as a mediated variable between social navigation and online social interaction. Group identification fully mediates the relationship between social navigation and online social interaction as well as that between contextual adaptation and online social interaction. The conclusion of this paper provides not only a new perspective for the study of Internet nicknames but also a potentially feasible way to stimulate users? online social interactions.
机译：互联网昵称对于促进在线人际关系的互动必不可少。它是一个互动的关键互动元素，提供了具有初始印象的其他用户，并在在线交互期间影响用户的决策和行为。虽然现有的文献发现绰号与用户有关吗？心理和行为，直接研究了选择特定互联网昵称的动机和效果已经非常有限。本文从有关理论借用，本文总结了三个方面的互联网昵称选择后的莫斗感：虚拟探索，社会导航和语境适应。此外，从集体自尊（CSE）和群体识别的角度来看，该研究探讨了互联网昵称选择和用户的动机之间的影响机制？在线社交互动。从中国的在线社区获得了394个样本，以测试我们的研究模式。我们发现虚拟探索，社交导航和上下文适应是创建互联网昵称的三个动机，它们对用户的在线社交互动有直接影响。 CSE在虚拟探索和在线社交互动之间具有完整的调解效果，并作为社会导航与在线社交互动之间的介导变量。集团识别完全介断社会导航和在线社交互动之间的关系以及中文适应与在线社交互动之间的关系。本文的结论不仅为互联网昵称的研究提供了一种新的视角，也提供了刺激用户的可能性可行的方式？在线社交互动。

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