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首页> 外文期刊>Journal of retailing and consumer services >Consumer acceptance of a revolutionary technology-driven product: The role of adoption in the industrial design development
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Consumer acceptance of a revolutionary technology-driven product: The role of adoption in the industrial design development

机译：消费者对革命性技术驱动产品的认可：采用在工业设计开发中的作用

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Understanding how consumers adopt a state of the art product is important for the development and marketing of innovative products. The purpose of this study is to examine factors that affect consumer intentions to use a revolutionary technology-driven product (RTP). The research integrates two innovation adoption models, the Unified Technology Acceptance and Utilization Theory (UTAUT) and the Task-Technology Fit (TTF) model with two antecedents of consumer characteristics: consumer innova-tiveness and perceived value of a new product. The study examines consumer responses to an unfamiliar product, the TEASER which is a conceptual digital cookbook that offers taste sampling, thereby providing an online food-tasting experience. Consumers who are prone to innovativeness and who perceive value in a RTP's aesthetics are able to discern the conditions that support their intent to use such a product. The resulting model expands the UTAUT and TTF theories by showing that UTAUT variables mediate between the variables of TTF and adoption intentions. These results support the need for nonlinear industrial development processes involving consumers.
机译：了解消费者如何采用最先进的产品对于创新产品的开发和营销非常重要。这项研究的目的是研究影响消费者使用革命性技术驱动产品（RTP）的意图的因素。该研究将两种创新采用模型，统一技术接受和利用理论（UTAUT）和任务技术拟合（TTF）模型与两种消费者特征的先行条件相结合：消费者的创新性和新产品的感知价值。该研究调查了消费者对不熟悉的产品TEASER的反应，该产品是概念性数字食谱，可提供口味采样，从而提供在线品尝美食的体验。倾向于创新且在RTP美学中感知价值的消费者能够辨别出支持其使用此类产品意图的条件。结果模型通过显示UTAUT变量在TTF变量和采用意图之间进行中介，扩展了UTAUT和TTF理论。这些结果支持了涉及消费者的非线性工业发展过程的需求。

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