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首页> 外文期刊>Journal of retailing and consumer services >Collaboration on technological innovation in Danish fashion chains: A network perspective
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Collaboration on technological innovation in Danish fashion chains: A network perspective

机译：丹麦时尚链中的技术创新合作：网络视角

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摘要

With brand owners struggling to compete with new products, physical production processes and sourcing logistics, innovation taking place in retail networks is often overlooked. Networks in retailing are comprised by the brand owner, the varieties of single- and multi-brand stores, chains and departments stores, technology and service providers, ownership structures and local level supply chain facilities. This paper analyses theoretical and empirical views of innovation in international retail networks using lead actors in the (Danish) fashion industry as a case to highlight how this industry maintains branded stores as primary retail channels better than other industries. In order to approach the retail network as an important organisational innovation system in relation to brand owners, the aim of this paper is to characterise key elements of innovation in retail networks. The approach of this work is based on four qualitative studies of medium/larger fashion brand owners and their respective retail and service provider networks. The study shows that innovation in retailing has a continuously emergent character with open-ended strategic design requirements and strong utilisation of relations in business networks. The network comprises an innovation system that focuses on organisational learning and iterative development of the intended technologies. Implications of the current study are suggestions to brand owners, network partners and retailers on how to identify, understand, support and promote innovation via this network through systematic management of the network rather than the innovation itself.
机译：随着品牌所有者努力与新产品，实物生产流程和物流采购竞争，在零售网络中进行的创新通常被忽略。零售网络由品牌所有者，单品牌和多品牌商店，连锁店和百货商店，技术和服务提供商，所有权结构和地方供应链设施组成。本文以（丹麦）时装行业的领军人物为案例，分析了国际零售网络中创新的理论和实证观点，以突显该行业如何比其他行业更好地保持品牌商店作为主要零售渠道。为了使零售网络成为与品牌所有者相关的重要组织创新系统，本文的目的是表征零售网络中创新的关键要素。这项工作的方法基于对中/大型时装品牌所有者及其各自的零售和服务提供商网络的四项定性研究。研究表明，零售业的创新不断出现，具有开放式战略设计要求，并且在业务网络中充分利用关系。该网络包括一个创新系统，该创新系统专注于组织学习和预期技术的迭代开发。当前研究的意义是向品牌所有者，网络合作伙伴和零售商提出有关如何通过网络的系统管理而非创新本身来识别，理解，支持和促进创新的建议。

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