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首页> 外文期刊>Journal of risk research >Risk and crisis communication narratives in response to rapidly emerging diseases
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Risk and crisis communication narratives in response to rapidly emerging diseases

机译：风险和危机沟通叙事，以应对迅速新兴疾病

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The uncertainty inherent in crises can create a narrative space that is often filled by multiple interpretations about both what is happening and what steps should be taken to resolve the crisis. As more information becomes known, these competing crisis narratives gradually merge into a dominant narrative about the crisis, lessons learned from it, and recommendations for the future. This case study examines the swine industry's response to the Porcine Epidemic Diarrhea virus (PEDv) outbreak. The virus spread rapidly throughout the industry and, in a matter of months, had killed approximately 10% of the U.S. swine population. This analysis examines the crisis communication that ensued during that time. More specifically, 13 specialists representing the National Pork Board, American Association of Swine Veterinarians, veterinarians highly active in treating PEDv, university extension agents, and academic researchers were interviewed for this study. A narrative analysis of the interview content revealed that communication efforts made by swine industry leaders successfully shifted the PEDv story from that of competing narratives to a dominant narrative that helped resolve the crisis efficiently. This success is attributed, in part, to effective use of all available industry resources for both conducting research and sharing information rapidly through pre-established communication networks and widely read resources. Results of this narrative analysis reveal a key recommendation that maybe generalizable to similar crisis events. That is, an effective crisis narrative should focus not only on what protective actions to take, but also on a clear explanation regarding the nature of the crisis. Moreover, such explanations must be translated intelligibly to diverse non-scientific publics and provide a compelling rationale for why the recommended actions are vital.
机译：危机中固有的不确定性可以创造一个叙事空间，这些空间通常被关于发生的事情的多种解释，以及应该采取哪些步骤来解决危机。随着更多信息所知，这些竞争危机叙述逐渐融入了危机的主导叙述，从中汲取的经验教训以及未来的建议。本案研究审查了猪流行对猪流行性腹泻病毒（PEDV）爆发的反应。病毒在整个行业中迅速传播，在几个月内，已经杀死了大约10％的美国猪群。该分析审查了在此期间随之进行的危机沟通。更具体地说，13名专家代表国家猪肉板，美国猪兽医协会，兽医在处理佩德夫，大学推广代理商和学术研究人员方面具有高度活跃的兽医，对本研究进行了采访。对面试内容的叙述性分析显示，猪行业领导者所做的沟通努力从竞争叙事的竞争叙事中取得了占主导地位的沟通努力，这有助于有效地解决危机。部分成功归因于通过预先建立的通信网络和广泛的阅读资源，有利于有效地利用所有可用的行业资源来迅速进行研究和共享信息。该叙述性分析的结果揭示了可能对类似危机事件概括的关键推荐。也就是说，有效的危机叙事应该不仅关注采取的保护行动，而且还关注关于危机性质的明确解释。此外，必须明确地翻译这种解释，以多样化非科学公众，为什么建议行动至关重要，提供了一个引人注目的理由。

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