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Testing a susceptibility threshold for risk promotion messages in the shark diving context

机译:在鲨鱼潜水背景下测试风险促销信息的敏感性阈值

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摘要

This paper presents the results of two experiments designed to test a susceptibility threshold in the shark cage diving context, positing that persons who are high relative to low sensation-seekers are more likely to approach risks that are portrayed as scary and moderately probable. The results of study one provide evidence for the susceptibility threshold showing high sensation-seekers having greater behavioral intent to engage in risk behaviors when a message portrays a scary but only moderately probable risk. The second experiment finds high susceptibility messages result in more negative attitudes and behavioral intentions. Implications for risk message design and theory are addressed.
机译:本文介绍了两个实验的结果,该实验旨在测试鲨鱼笼潜水背景中的敏感性阈值,指导那些相对于低感觉寻求者高的人更有可能接近被描绘为可怕和中等可能的风险。研究结果1提供了易感性阈值的证据,显示出具有更大行为的寻求者,当消息描绘可怕但只有中等可能的风险时,具有更大的行为意图。第二个实验发现高敏感性消息导致更负面的态度和行为意图。解决了风险信息设计和理论的影响。

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