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New service development in high tech sectors A decision-making perspective

机译：高科技领域的新服务开发决策视角

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摘要

Service companies in high tech sectors frequently implement decentralized decision architectures in their innovation processes to improve responsiveness under extremely dynamic and uncertain business conditions. As a corollary to the empowerment of decision makers at the product management level, the success of new service development projects depends increasingly on individual managers' information processing and decision-making performance. This article investigates antecedents of decision-making effectiveness in high tech NSD projects, and report on a case study performed in the mobile telecommunication services industry. NSD managers' unique task conditions are articulated, and antecedents and moderators of effective decision making are identified in a study of four innovation projects. A theoretical framework integrates the findings. The study reveals the crucial role of decision makers' flexible use of various cognitive strategies, their proactive attitude, and their capability to mentally represent various interfaces between service, customer, technology and firm. Managerial implications and suggestions for further research are provided.
机译：高科技行业的服务公司经常在创新过程中实施分散决策架构，以提高在极端动态和不确定的业务条件下的响应能力。作为在产品管理级别赋予决策者权力的必然结果，新服务开发项目的成功越来越取决于个人管理者的信息处理和决策绩效。本文调查了高科技NSD项目中决策有效性的前因，并报告了在移动电信服务行业中进行的案例研究。明确了NSD经理的独特任务条件，并在对四个创新项目的研究中确定了有效决策的前提和主持人。一个理论框架整合了这些发现。该研究揭示了决策者灵活使用各种认知策略，他们的积极态度以及在心理上代表服务，客户，技术和公司之间的各种接口的能力的关键作用。提供了管理上的意义和进一步研究的建议。

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