The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies

Sok Phyra; OCass Aron; Miles Morgan P.

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The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies

机译：新兴经济体中小企业在产品创新和营销资源能力互补方面的绩效优势

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This study argues that small and medium-sized enterprises (SMEs) must possess both resources and capabilities at a superior level, and those resources and capabilities must be complementary with one another to achieve superior financial performance. The resources and capabilities of interest are product innovation and marketing. Using data from manufacturing SMEs, the results suggest that product innovation resource-capability complementarity, marketing resource-capability complementarity, and their interaction are positively related to financial performance through product innovation and customer performance. The findings suggest that some SMEs may outperform others not only because they possess a specific individual resource-capability complementarity but also because they create synergy and asset interconnectedness.

机译：这项研究认为，中小企业（SME）必须同时拥有较高水平的资源和能力，并且这些资源和能力必须相互补充才能实现卓越的财务绩效。感兴趣的资源和功能是产品创新和营销。利用来自制造业中小企业的数据，结果表明，产品创新的资源能力互补性，营销资源能力的互补性及其相互作用与通过产品创新和客户绩效实现的财务绩效成正相关。研究结果表明，某些中小企业可能会胜过其他中小企业，这不仅是因为它们具有特定的个人资源能力互补性，而且还因为它们创造了协同作用和资产相互联系。

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来源
《Journal of Small Business Management》 |2016年第3期|805-826|共22页
作者
Sok Phyra; OCass Aron; Miles Morgan P.;
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作者单位

Queensland Univ Technol, Sch Advertising, Mkt, Brisbane, Qld 4001, Australia;

Univ Tasmania, Tasmanian Sch Business & Econ, Mkt, Hobart, Tas 7001, Australia;

Univ Tennessee, Mkt, Martin, TN 38238 USA;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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1. Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity [J] . Phyra Sok, Aron OCass Industrial marketing management . 2011,第8期

机译：通过创新资源能力互补，在中小企业中实现基于创新的卓越绩效成果
2. Innovation and marketing performance of SME in an emerging economy: the moderating effect of transformational leadership [J] . Samuel Afriyie, Jianguo Du, Abdul-Aziz Ibn Musah Journal of Global Entrepreneurship Research . 2019,第1期

机译：新兴经济体中中小企业的创新和营销绩效：变革型领导的调节作用
3. How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? [J] . Hasan Aksoy Technology in society . 2017,第nova期

机译：创新文化，营销创新和产品创新如何影响中小企业的市场表现？
4. Knowledge Combination Capability in Tourism Related SMEs in Indonesia: Does the marketing innovation moderate the product innovation-performance relationship? [C] . Ratni Prima Lita, Maruf Maruf, Meuthia Meuthia International Conference on Innovation in Research . 2018

机译：在印度尼西亚旅游相关中小企业的知识组合能力：营销创新是否适中了产品创新性能关系？
5. Corporate social responsibility, competitive advantage and profitability: A case study of a telecommunications provider in an emerging economy. [D] . Fider, Everton A. E. 2013

机译：企业的社会责任，竞争优势和盈利能力：以新兴经济体中的电信提供商为例。
6. Knowledge transfer and innovation performance of small and medium enterprises (SMEs): An informal economy analysis [O] . Ayodotun Stephen Ibidunni, Aanuoluwa Ilerioluwa Kolawole, Maxwell Ayodele Olokundun, 2020

机译：中小企业知识转移与创新绩效（中小企业）：非正式经济分析
7. The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies [O] . Phyra Sok, Aron OCass, Morgan P. Miles 2015

机译：新兴经济体的产品创新与营销资源能力互补性的中小企业的性能优势

The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies

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