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首页> 外文期刊>Journal of behavioral and experimental economics >Who is watching me? Disentangling audience and interpersonal closeness effects in a Pay-What-You-Want context
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Who is watching me? Disentangling audience and interpersonal closeness effects in a Pay-What-You-Want context

机译：谁在看着我？解开观众和人际关系的近亲效应在薪酬 - 你想要的上下文

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摘要

We disentangle by means of a laboratory experiment two relevant drivers of voluntary payments in Pay-What-You-Want settings: the effects of interpersonal closeness and an audience. Our 2 x 2 between-subjects design varies the interpersonal closeness of buyers and the observability of their payments by other buyers. This allows us to enrich the research on both drivers and identify whether the presence of close others (closeness effect), payment observability (audience effect), or the combination of both affects voluntary payments. We find that both effects separately are sufficient to increase voluntary payments. Payments are, on average, higher if they are observed by an audience and if buyers are acquainted with each other. While the effect of audience and interpersonal closeness on payments is additive in total, we do not find an interaction effect, if payments are observed by close others.
机译：我们借助实验室实验实验两位有关的诉讼程序的薪酬 - 你想要的薪酬 - 有关设置：人际近距离和观众的影响。我们的2 x 2之间的主题设计改变了买家的人际关系和其他买家付款的可观察性。这使我们能够丰富对两个驱动程序的研究，并确定是否存在近距离（亲密效果），支付可观察性（观众效应）或两者的结合影响自愿付款。我们发现两种效果都足以增加自愿支付。如果观众观察，并且买家彼此熟悉，则付款是更高的付款。虽然观众和人际关系的效果对付款的效果总共具有添加剂，但如果通过关闭别人观察到付款，我们没有找到互动效果。

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