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Motivations for tipping: How they differ across more and less frequently tipped services

机译:小费动机:在越来越少的小费服务中它们之间的区别

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摘要

Analyses of survey data from U.S consumers found that the average frequency with which an occupation is tipped reliably affects motivations for tipping members of that occupation such that (i) people reporting stronger service/esteem motives for tipping are more likely to tip rarely or occasionally tipped occupations, but not frequently tipped occupations, (ii) people reporting stronger altruistic motives for tipping are more likely to tip all occupations, but especially those that others tip only occasionally, and (iii) people reporting a stronger duty motive for tipping are more likely to tip frequently tipped occupations, but not rarely or occasionally tipped occupations. It also found that people reporting stronger reciprocity motives for tipping are not more likely to tip any occupation other than bartenders, but surprisingly are even less likely than others to tip rarely tipped occupations. The theoretical and practical implications of these findings are discussed in along with directions for future research. (C) 2016 Elsevier Inc. All rights reserved.
机译:对来自美国消费者的调查数据进行的分析发现,平均给​​某职业打小费的频率可靠地影响了给该职业小费的动机,因此(i)报告服务/自尊动机较强的小费的人更有可能很少或偶尔给小费职业,但不经常是小费职业;(ii)报酬更强的小费动机的人更有可能给所有职业提供小费,尤其是那些其他人偶尔给小费的职业,以及(iii)报告小费义务动机更强的人提示经常打翻的职业,但很少或偶尔打翻的职业。研究还发现,举报互助动机较强的人不会给调酒师以外的任何职业小费,但令人惊讶的是,与其他人相比,给小费很少的职业小费的可能性更低。这些发现的理论和实践意义以及未来研究的方向都进行了讨论。 (C)2016 Elsevier Inc.保留所有权利。

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