Using Curiosity and Group-buying Navigation to Explore the Influence of Perceived hedonic Value, Attitude, and Group-buying Behavioral Intention

Wen-Lung Shiau; Hsiao-Chi Wu

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Using Curiosity and Group-buying Navigation to Explore the Influence of Perceived hedonic Value, Attitude, and Group-buying Behavioral Intention

机译：使用好奇心和团购导航来探索感知享乐价值，态度和团购行为意图的影响

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摘要

This study investigates through perceived hedonic values the influence of two features of group-buying websites, novel curiosity and site navigation, on online consumer purchase intentions and behavior. Using GROUPON Taiwan as a case study, a web-based online questionnaire is used to collect survey data from 290 valid participants. By analyzing this information through the Partial Least Squares program, the results support the hypothesis that curiosity and navigation have significantly positive effects on perceived hedonic values and attitudes. Furthermore, these values likewise have a significant positive effect on online group-buying intentions.

机译：这项研究通过感知享乐价值调查了团购网站的两个特征（新颖的好奇心和网站导航）对在线消费者购买意图和行为的影响。以GROUPON台湾为案例研究，基于网络的在线问卷被用来收集来自290名有效参与者的调查数据。通过偏最小二乘程序分析此信息，结果支持以下假设：好奇心和导航对享乐价值和态度具有明显的积极影响。此外，这些值同样对在线团购意图具有显着的积极影响。

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来源
《Journal of software》 |2013年第9期|2169-2176|共8页
作者
Wen-Lung Shiau; Hsiao-Chi Wu;
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作者单位

Dept. of Information Management, Ming Chuan University, Taoyuan, Taiwan;

Dept. of Information Management, Ming Chuan University, Taoyuan, Taiwan;

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原文格式 PDF
正文语种 eng
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关键词
Curiosity; Navigation; Perceived hedonic value; Online group-buying; GROUPON;

机译：好奇心;导航;感知享乐价值;在线团购;GROUPON;

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1. Using Curiosity and Group-buying Navigation to Explore the Influence of Perceived hedonic Value, Attitude, and Group-buying Behavioral Intention [J] . Wen-Lung Shiau, Hsiao-Chi Wu Journal of software . 2013,第9期

机译：使用好奇心和团购导航来探索感知的享乐价值，态度和团购行为意图的影响
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Using Curiosity and Group-buying Navigation to Explore the Influence of Perceived hedonic Value, Attitude, and Group-buying Behavioral Intention

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