首页> 外文期刊>Journal of Solid Waste Technology and Management >PROVISION OF FEEDBACK TO PROMOTE HOUSEHOLDERS' USE OF A KERBSIDE RECYCLING SCHEME — A SOCIAL DILEMMA PERSPECTIVE
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PROVISION OF FEEDBACK TO PROMOTE HOUSEHOLDERS' USE OF A KERBSIDE RECYCLING SCHEME — A SOCIAL DILEMMA PERSPECTIVE

机译:提供反馈以促进家庭使用路边石回收方案-社会困境

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摘要

As English local authorities develop strategies to deal with the growing volumes of municipal waste created in their districts, householder participation in recycling initiatives is becoming increasingly important. Taking a social dilemma perspective, this paper adopts an individual (psychological) strategy as a means of enhancing kerbside recycling use in the London Borough of Havering. Three groups of householders received motivational messages on recycling performance with a different bias: critical, neutral or encouraging, whilst a further group acted as a control. Although differences in recycling behaviour prior to and following intervention were not statistically significant for any treatment group, average use of the scheme was found to decrease post-leaflet in all cases, but less so for those in the 'encouraging' message group. Responses to a questionnaire survey indicated that householder attitudes did not vary significantly between treatment groups. The study shows that an individual (psychological) approach alone is not sufficient to enhance householder recycling behaviour in Havering over the short term. Future promotional strategies are suggested that combine both the individual and the collective approach to motivate and encourage recycling participation.
机译:随着英国地方当局制定策略来处理其所在地区日益增加的城市垃圾,家庭居民参与回收计划变得越来越重要。从社会困境的角度出发,本文采用个人(心理)策略作为在哈弗林区伦敦市加强路边回收利用的一种手段。三组住户收到了关于回收性能的激励信息,但有不同的偏见:批评,中立或鼓励,而另一组则作为对照。尽管对于任何治疗组,干预前后回收行为的差异在统计学上均无统计学意义,但发现该方案的平均使用在所有情况下均减少了传单后的使用,但对于“鼓励”信息组中的使用则减少了。对问卷调查的答复表明,各治疗组之间的家庭态度无明显差异。该研究表明,短期内,仅个人(心理)方法不足以增强哈弗林家庭居民的回收行为。建议未来的促销策略结合个人和集体方法,以激励和鼓励回收参与。

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