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首页> 外文期刊>Journal of Strategic Marketing >Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability
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Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability

机译：地域多元化，产品多元化和企业现金流量波动性：企业动态能力的调节作用

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摘要

Literature is largely inconclusive on the effects of geographic diversification and production diversification on firm performance. This impedes the understanding of diversifications and hinders the decision-making process in global practice. Further, performance indicators in the literature are mainly constrained to the returns aspect of the firm. Risk side factors such as the volatility of cash flow are largely neglected.This paper explores the inconclusive pattern of diversifications from the perspectives proposed by resource-based theories and dynamic capability theories. It examines how firm capability dichotomizes the relationships between diversifications and firm cash flow volatility. Results confirm that capability the roles of both geographic and product diversifications. A high capability is a necessary condition by which diversification strategies by themselves, or their joint effort, can benefit the firm.
机译：关于地理多元化和生产多元化对公司绩效的影响，文献大多没有定论。这阻碍了对多元化的理解，并阻碍了全球实践中的决策过程。此外，文献中的绩效指标主要受制于企业的收益方面。现金流的波动性等风险方面的因素在很大程度上被忽略了。本文从资源基础理论和动态能力理论提出的角度探讨了多元化的不确定模式。它研究了企业能力如何将多元化与企业现金流量波动之间的关系一分为二。结果证实了能力是地理和产品多样化的作用。高能力是多元化战略本身或他们共同努力可以使公司受益的必要条件。

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