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首页> 外文期刊>Journal of Strategic Marketing >Special Issue of Journal of Strategic Marketing on 'Adding value to marketing education: best practice teaching in a modern education environment'
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Special Issue of Journal of Strategic Marketing on 'Adding value to marketing education: best practice teaching in a modern education environment'

机译：战略营销杂志特刊，“为营销教育增值：现代教育环境中的最佳实践教学”

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摘要

Many challenges face marketing education in the current environment, student mobility is higher than it has ever been and universities have a wider reach, with agreements between home universities and digital learning. There are now an array of tools to assist academics in their teaching ranging from the traditional 'chalk and talk' classroom to webinars, virtual learning environments, simulations and MOOCs and so forth. The objectives of this special Issue are to discuss issues emanating from the modern marketing education environment and to disseminate ideas and experience of best practice in the marketing education. Research and discussion centred on how different programmes, groups and culture respond to teaching is welcomed as well as the ensuing implications of findings of research for the development of best practice in the delivery of marketing education. The identification of key opportunities and challenges for the delivery of marketing will be welcomed.
机译：在当前环境下，市场营销教育面临许多挑战，学生的流动性比以往任何时候都要高，而大学具有更广泛的影响力，并且家庭大学与数字学习之间达成了协议。现在有一系列工具可以帮助学者进行教学，从传统的“对话和演讲”教室到网络研讨会，虚拟学习环境，模拟和MOOC等。本期特刊的目的是讨论现代市场营销教育环境中产生的问题，并传播市场营销教育中最佳实践的思想和经验。研究和讨论的重点是不同的计划，群体和文化对教学的反应，以及研究结果对营销教育的最佳实践发展的影响。我们欢迎您确定营销的主要机会和挑战。

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  • 来源
    《Journal of Strategic Marketing》 |2014年第6期|561-561|共1页
  • 作者

    Andrea C. Beetles; Carolyn Strong;

  • 作者单位

    Marketing and Strategy Section, Cardiff Business School, Cardiff University, Cardiff, UK;

    Marketing and Strategy Section, Cardiff Business School, Cardiff University, Cardiff, UK;

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  • 正文语种 eng
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