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A comparative study of relative roles and sequences of cognitive and affective attitudes on tourists' pro-environmental behavioral intention

机译：关于游客促进环境行为意图认知和情感态度相对角色和序列的比较研究

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Attitudinal interventions are commonly implemented to nudge pro-environmental actions. However, the relative roles and sequences of cognitive and affective attitudes on tourists' pro-environmental behavioral intention (PEBI) and how PEBI variants impact the attitude-intention relationships require further investigation. Based on the theory of planned behavior, this paper compares the differential effects and sequences of cognitive and affective attitudes on tourists' low-effort and high-effort PEBI. Structural equation modeling results of two studies conducted in a nature-based and an urban destination showed a superior role of affect, i.e., affective, but not cognitive attitude, guided tourists' PEBI, irrespective of implementation difficulty variants. This finding supports the automatic-processing rather than the controlled-processing hypothesis of attitude-intention processes in the tourism context. The results of sequential models further confirmed the above conclusion and supported the "affective" model wherein affective attitude predicts cognitive attitude when shaping subsequent PEBI. These studies advance understandings of relationships between and sequences of attitudes and PEBIs and challenge predominant cognitive interventions in environmental communication practices.
机译：致力于实施态度干预以向促进促进项目行动。然而，认知和情感态度对游客的亲环境行为意图（PEBI）的相对角色和序列以及PEBI变异如何影响姿态意向关系需要进一步调查。基于计划行为理论，本文比较了认知和情感对游客低努力和高努力培训态度的差异效应和序列。在基于自然和城市目的地的两项研究的结构方程建模结果表明了影响的卓越作用，即情感，而不是认知态度，引导游客的Pebi，无论实现难度变化如何。这一发现支持自动处理，而不是旅游环境中的姿态意向过程的受控处理假设。顺序模型的结果进一步证实了上述结论并支持了“情感”模型，其中情感态度在塑造后续卵波时预测认知态度。这些研究提前了解态度和培养的关系和序列，并挑战在环境传播实践中的主要认知干预措施。

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