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首页> 外文期刊>Journal of Sustainable Tourism >Is sustainable tourism an obstacle to the economic performance of the tourism industry? Evidence from an international empirical study
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Is sustainable tourism an obstacle to the economic performance of the tourism industry? Evidence from an international empirical study

机译：可持续旅游业是否会阻碍旅游业的经济表现？来自国际实证研究的证据

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摘要

Sustainability has become an important strategic objective for tourism destinations worldwide. All analytical tourism competitiveness models make direct or indirect positive references to sustainability. It is accepted that sustainable tourism can reduce resource costs and help create market differentiation. Nevertheless, it has traditionally been considered that, short term, sustainability measures can reduce profitability and compromise competitiveness. Debates on the progress, implications, and practicality of sustainable tourism remain open. The relationship between economic sustainability, and environmental and sociocultural sustainability, is a central but largely unresearched area for tourism scholars, especially at the macro level. This study explores that difficult but essential area, using the World Economic Forum's empirical evidence from 128 countries, backed by the economic data search tool of the World Travel & Tourism Council. It demonstrates that progress in tourism sustainability does not affect a country's main economic tourism indicators in the short term, and does not constrain profitability and competitiveness. It also finds that sustainable tourism is not a luxury that only rich countries can afford, nor should it prevent development and perpetuate poverty in developing countries. An effective marketing and communication program about sustainable tourism is, however, found to be essential for economic success.
机译：可持续性已成为全球旅游目的地的重要战略目标。所有分析性旅游业竞争力模型都直接或间接地对可持续性做出积极的参考。公认的可持续旅游业可以降低资源成本并有助于创造市场差异化。尽管如此，传统上一直认为，短期的可持续性措施会降低盈利能力并损害竞争力。关于可持续旅游业的进展，影响和实用性的争论仍未解决。经济可持续性与环境和社会文化可持续性之间的关系，对于旅游学者来说是一个重要但尚未研究的领域，特别是在宏观层面。这项研究利用世界经济论坛来自128个国家的经验证据，并在世界旅行与旅游理事会的经济数据搜索工具的支持下，探索了这一困难但必不可少的领域。它表明，旅游业可持续性的发展在短期内不会影响一个国家的主要经济旅游指标，也不会限制其盈利能力和竞争力。它还发现，可持续旅游业不是富裕国家只能负担的奢侈品，它也不应该阻止发展中国家的发展并使贫困永久化。但是，关于可持续旅游业的有效营销和传播计划被发现对于经济成功至关重要。

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