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首页> 外文期刊>Journal of Sustainable Tourism >Eco-labeling motorcoach Operators in the North American travel tour industry: analyzing the role of tour Operators
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Eco-labeling motorcoach Operators in the North American travel tour industry: analyzing the role of tour Operators

机译：北美旅行社行业中的生态标签汽车运营商：分析旅行社的作用

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摘要

Tourist transportation is a major contributor of emissions and environmental pollutants. Eco-labels can encourage more sustainable tourism by informing consumers' purchasing decisions, while utilizing market forces to initiate environmental responsibility among competing firms. The Green Coach Certification pilot eco-label program was introduced to the motorcoach industry in 2009 as part of a university research program. Although the literature addresses relationships between end-user consumers and eco-labels, little research has been published on mid-supply chain actors and tourism eco-labels. Tour Operators are intermediaries between end-users and motorcoach Operators and are im-portant potential consumers of eco-labeled transportation Services. To understand the role of tour companies as both consumers and Providers of green Services and eco-labeled products, a survey was administered to North American tour Operators. Results demonstrate tour Operator interest in a tourism transportation eco-label; however, this interest may be secondary to traditional considerations like price, reputation for safety and Service, and previous partnerships. Ninety percent of tour Operators indicated that environmental practices held some importance when choosing a transportation provider; approximately 50% said they would pay between 1% and 5% more for an eco-labeled coach Company. Findings have important implications for the design and implementation of eco-labeling programs for sustainable tourism and transportation.
机译：游客运输是排放和环境污染物的主要贡献者。生态标签可以通过告知消费者的购买决定来鼓励更具可持续性的旅游业，同时利用市场力量在竞争公司之间发起环境责任。作为大学研究计划的一部分，绿色教练认证试点生态标签计划于2009年引入到了摩托车行业。尽管文献讨论了最终用户消费者与生态标签之间的关系，但有关中间供应链参与者和旅游生态标签的研究很少。旅游运营商是最终用户和汽车运营商之间的中介，并且是生态标签运输服务的重要潜在消费者。为了了解旅游公司作为绿色服务和生态标签产品的消费者和提供者的角色，对北美旅游运营商进行了一项调查。结果表明旅游经营者对旅游运输生态标签的兴趣；但是，这种兴趣可能仅次于传统考虑因素，例如价格，安全和服务声誉以及以前的合作伙伴关系。 90％的旅行社经营者表示，在选择运输服务提供商时，环保做法具有重要意义；大约50％的人表示，他们将为一家带有生态标签的旅游车公司多付1％至5％的费用。研究结果对于可持续旅游业和运输的生态标签计划的设计和实施具有重要意义。

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