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Ambidextrous search and product innovation: moderating effects of resource and structural attributes

机译:大量搜索和产品创新:调节资源和结构属性的影响

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摘要

This study examines how ambidextrous search strategy that conjointly pursuing technology search and market search affects innovation, as well as under what circumstances this relationship would be improved. In particular, we develop a model suggesting that a firm's resource and structural attributes significantly shape the relationship between ambidextrous search and innovation. Using a data set composed of 233 firms, this study finds that ambidextrous search in terms of the interaction between technology search and market search plays a negative role in product innovation. Further, the relationship between ambidextrous search and innovation is positively moderated when the firm has more slack resources, or is less formalized. In particular, the firm characterized by high organizational slack and low formalization is the best at gaining innovation benefits of ambidextrous search. The findings enrich the discipline's knowledge on the implications of search patterns especially regarding the question of how to maximize their contributions to product innovation.
机译:这项研究研究了联合追求技术搜索和市场搜索的敏捷搜索策略如何影响创新,以及在什么情况下可以改善这种关系。特别是,我们开发了一个模型,表明公司的资源和结构属性显着影响了敏捷搜索和创新之间的关系。使用由233家公司组成的数据集,本研究发现,就技术搜索和市场搜索之间的相互作用而言,灵活搜索在产品创新中起着负面作用。此外,当公司拥有更多的闲置资源或正规化程度较低时,积极搜索与创新之间的关系会得到积极缓和。尤其是,组织松弛度高,形式化程度低的公司最擅长获得灵活搜索的创新优势。这些发现丰富了该学科关于搜索模式含义的知识,尤其是关于如何最大程度地发挥其对产品创新的作用的知识。

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